Strategic Storytelling: How to Create Persuasive Business Presentations by Dave McKinsey

Author:Dave McKinsey
Language: eng
Format: mobi, azw3, epub, pdf
Published: 2014-11-18T14:00:00+00:00

Tip 35: Prove bold claims

After the summary node slide, Accenture’s USPS presentation explores the first challenge facing international posts – loss of relevance. Since that is a bold claim, an audience will ask, “What proof do you have?” The proof is the analysis in slide #11 (Figure 11-14) showing letter volume has recently become disconnected from GDP growth.

Figure 11-14: Accenture’s USPS presentation slide #11

The audience now knows letter volume has become disconnected from GDP after many years of trending together but does not yet know why. Slide #12 (Figure 11-15) provides the answer. The historical drivers linked to GDP growth such as population expansion, increasing per-capita income, and increased mobility still exist; however, two forces are overwhelming those drivers. First, technological advances such as electronic payment and digitization of information are eliminating printed account statements and catalogues. Second, shifting consumer behavior related to environmental concerns, security, and convenience are compounding the problem for snail mail.

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